CNN: Philadelphia schools ban soda sales; Snapple, Inc. President Cackles Evilly.
Well, this is genius.
PHILADELPHIA, Pennsylvania (Reuters) -- Philadelphia officials have banned the sale of sodas throughout the public school system, a move nutrition experts said Thursday would help guard children against obesity.
The article says they're expecting kids to drink more juice (AKA. Snapple or Fruitopia, depending on which owns the rights to the schools marketing impressions... I mean... Students.)
Also high on the list of "other things we think kids should and will want to drink: flavored milk." RIGHT. Because Nestle Quik is TOTALLY healthy for you.
Come on, that crap has more fat and sugar in it than a pound of cheesecake.
And all these kids wanted was a damn diet pepsi.
Somewhere in Amish Country, there's a very happy "Fruit Juice" marketer.
UPDATE: Yeah, this goes beyond good ole' Pennsylvania. From Another CNN article: Reading, writing and revenue
Just a few months ago, the makers of Snapple won exclusive rights to sell their bottled water and fruit juices in vending machines on all city property in New York, including schools. Snapple will pay the city $106 million and spend $60 million more to market and promote the city over the five-year contract. The city's public school system is the nation's largest, with 1,200 schools and 1.1 million students.Critics say such deals erode the schools' long-held ability to insulate children from marketing and promote a climate where children are being asked to pay for education one soda at a time. And the sale of soft drinks in school, they argue, may add to the roughly 15 percent of children and teens that the Centers for Disease Control and Prevention calls overweight.
Yeah... SOFTDRINKS... Not just soda. Guess I was dead on about snapple though.
