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Mar 15, 2004

NYC MTA Coins New Word: Scratchiti

The fine purveyors of subterranian transit here in New York have decided to ban the practice of scratching letters and words into the metal and glass of their subway cars.

This is nothing new or exciting. The weirdness is that they seem to have coined a new word to deal with the problem, rather than just lump the practice in with Graffiti and other vandalisim. At first, this poster was seemingly alone at the 28th Street stop. Now, it's showing up everywhere.

It's fun how the word defines itself simply by the context it is used in. Someone in communications and marketing at the MTA is having a good time with this, I suspect. Nothing like coining your own word, and then forcing it into the lexicon by posting it legally everywhere.

Writebacks:

Kate :

That is definately my new favorite word.

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